What You Need to Know about a Colour Palette – and How Your Website Can Benefit from It 

You may already have an existing website, but you’ve decided that it needs an overhaul, or you may be building a site for the very first time. Whichever the case may be, you need to understand how to make it work with the texts and graphics, the images, and the colours. But here’s the thing – any good website designer will tell you that a colour palette can be vital to your website’s overall design, and for many good reasons. The right colours can increase recognition for your brand – and it makes your site not just appealing and enjoyable to visit, but it engages your audience as well. Here’s what you need to know about a colour palette – and how your website can benefit from it.

What it is 

The colour palette of your website is the combination of various colours you select for its design. Your colour palette will serve to coordinate your website’s colours, and it’s a good way of organising those colours so that they will not only complement each other but also give your website a more cohesive look. A colour palette can invoke emotions as well as encourage your customers and visitors to take action.

 

The colours you choose will influence your visitors’ perception of your brand since it influences the design of your website. If the colours on your site clash, its design will not look good, and your visitors will not get a good impression of your website – and your business overall.

Understand colour theory 

Before you can begin selecting your site’s colours, you have to understand the real relevance of colours and how they can interact. This is referred to as colour theory. At its essence, colour theory is the interaction of various colours with the use of contrast, vibrancy, and complementation.

Contrast is the division of elements on your site. Black and white, for example, are contrasting – and it helps increase readability because it helps visitors see more clearly what is on each page. When it comes to complementation, it’s simply how colours will look together. It can offer balance, and it helps you select those colours that will look great. Vibrancy, on the other hand, is the basic mood a colour evokes. Warm and bright colours can enhance energy and alertness, whilst cool colours can calm us down. This colour interaction is vital for a great colour scheme.

Choose a scheme 

Four popular colour schemes form the basis of many colour palettes, as professional website developers like Expre attest, so you should choose one that works for you. The first is the monochrome scheme, which is solely based on a single colour but includes various hues and shades of that same colour. A complementary scheme makes use of two colours (colours on opposite ends of the colour wheel). You can use various hues of these two colours. An analogous scheme makes use of three colours, and these colours are seen right next to each other. This creates a more cohesive appearance. The triadic scheme also makes use of three colours, but these colours are placed triangularly on the colour wheel.

If you aren’t sure about your colour choices, it’s always best to consult with an expert- and you can then have a site that has the perfect colour palette for your needs.

 

Image attributed to Pixabay.com

 

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