Email Activity Tracking: The Ultimate Guide And The Best Tool

You’ve come to our page because you’d want to get started with email activity tracking but aren’t sure which program is ideal. Right? Well, you’ve come to the correct spot. We’re going to show you all you need to know. Let’s get to it, shall we?

Email tracking is what exactly?

Email activity services represent the technique of monitoring activities made on sent emails. Email openings and clicks are the most often monitored metrics. Most email monitoring programs report on dates & times of events logged, and some provide location.

Email tracking may serve various vital roles. Depending on whatever tools you use and how you use them, you may utilize email tracking programs to:

  • Calculate the workload of your crew (and rebalance it)
  • Analyze your work and look for patterns of inefficiency.
  • Analyze your sales efforts to identify which techniques are most successful
  • Track email opens and clicks

How does Email Tracking Work?

Email monitoring comes in three types:

Open tracking

Email monitoring software instantly inserts a 1-pixel, invisible picture in your outgoing emails. When the receiver receives your email, their email client contacts the server where the tracking pixel is hosted to load the picture. The server tracks the precise instant this call happens when the receiver opens the email.

Tracking of clicks on links

If a link in an email is clicked, a tracking URL is automatically generated and sent to the target destination. The server treats the redirect as a click when it happens.

Involvement monitoring

Email activity monitoring is entirely another form of email tracking. Instead of tracking when recipients read emails or click links, you check the general activity of your inbox (or that of your staff)

Measuring Productivity Through Email: 7 Key Indicators

Email monitoring is developing to cover more analytics than simply openings and clicks. Many more email metrics, such as those listed below, may be seen and tracked using Email Oversight.

Emails sent and received.

Tracking the number of emails you send and receive reveals how your workload rises or reduces over time. You can readily tell who is lagging and who is overburdened with work if you track this metric for your workers and colleagues. You can then adjust workloads accordingly.

Timing of email responses.

Speedy email response time is beneficial for the company. You’re 700% more likely to complete a transaction if you answer within 60 minutes since 35-50% of sales go to the seller that replies first. There’s no method to measure email response time in Gmail, so you’ll need to utilize a separate email tracking application like Email Oversight.

Emails by labels

You should also keep track of how many emails you get in different categories and how many emails you currently have in your inbox in each department (such as inbox, trash, or various labels).

Time of day and day of the week when people are most active.

This section will discover when and what days of the week generate the most email traffic for your company. Email may be overwhelming on Mondays and slow on Friday afternoons, depending on how much work you have to get done. Taking advantage of the periods when people aren’t actively working allows you to organize your workflow better and avoid scheduling tasks for your busiest times.

Top senders and receivers.

It’s also helpful to discover your most frequent senders and receivers. Depending on who’s in your network, you may need to spend more time interacting with specific individuals than others. If you have a terrible customer or coworker, you may chat to them about their recurring email habits and possibly lessen your burden.

Hourly traffic breakdown.

What time of day does the majority of your work happen? Analyze your day’s worth of activities in a single glance.

Team email tracking.

If you’re in charge of a group, keeping tabs on everyone’s email use is a good idea. It gives the transparency essential to balance your team’s workload while offering insight into problems that might affect your team’s effectiveness.