A Facebook marketing agency can be an invaluable asset for your brand, but not all of them are created equal. You want a company that focuses on results and provides value to its clients but also isn’t afraid to get its hands dirty with detailed work. While there are many marketing agencies out there that offer a variety of services, they’re often too big to provide the level of care and attention that you need. Take a look at this list of criteria as you search for a social media agency:
1. Understanding Your Goals
When deciding which Facebook marketing agency to hire, it’s important to make sure that they understand your goals. The first step in developing a successful strategy is understanding what you want to achieve. If you don’t know what your goals are, how can anyone else?
Understanding your goals will also help you determine how much time and money you should spend on Facebook advertising. There’s no point spending thousands of dollars on ads if those ads aren’t going anywhere!
2. Exploring Previous Work
You’ll want to look at the agency’s past work. This will give you a good idea of their style, expertise level, and operation.
You can do this by:
- looking at their portfolio on the website/portal (if there is one)
- checking out their articles or blog posts (if there are any)
- checking out their social media profiles (LinkedIn, Twitter, YouTube channel, etc.)
When looking for a Facebook marketing agency, it’s important to find one with references. A good agency will have plenty of happy customers they can give you as references, and you should make sure to contact them yourself.
- How many? 5 is ideal, but 2 or even 1 is acceptable if they are really impressive.
- How do I contact them? If the agency has a publicly available list of references, then that’s great! You can just send them an email and ask for some time to chat with them about their experience with your agency. Make sure that’s what you see on their website before signing up with anyone!
- What should I look for in these references? Referrals from current clients will usually be more helpful than referrals from people who aren’t currently working with the company (unless those clients have left something positive like a review). Ask questions about what made certain features stand out—the more detailed answers here, the better!
4. Understanding and Experience with Your Industry
Facebook marketing agencies are not all the same, so it’s important to find one like AdBeacon that understands your industry. When you have an agency that knows what they’re doing, they can help you reach your audience in ways that may be more relevant than if you were doing it on your own. They should also be able to tell a story through their content and use hashtags in order to get more engagement on posts. In addition, they should be able to offer suggestions based on previous experiences with similar clients that might help improve your business or website traffic over time.
5. Creativity and Innovation
At this point, you should have a good sense of the agency’s capabilities and experience. You know that they can handle your Facebook marketing needs and have the resources to do so. However, ensuring a creative team is behind the operation is important. If your Facebook marketing agency doesn’t come with a creative team or isn’t able to demonstrate creativity and innovation in their work, then it might not be worth working with them for long-term success on Facebook.
6. Communication and Transparency
As a business owner, your time is valuable. You want to be able to have an open line of communication with your Facebook marketing agency that will allow you to get the job done quickly and efficiently. If they’re not communicating effectively, it’s going to take longer for them to get the job done—and that’s money out of your pocket!
Here are some examples of how Facebook marketing agencies can communicate effectively:
- Respond promptly before leaving a message on their voicemail or email inboxes.
- Answering questions in a clear and concise way so there aren’t any misunderstandings about what was said before moving forward with projects or tasks at hand.